I made a bone-headed move getting the word out about Jottpad and it’s been eating at me for the past week.

Being a 5by5 listener I knew Dan was in the middle of a move to Austin, Texas. So I sent him a tweet with a couple promo codes to check it out.

Bone-head Marketing 101

It might not seem like that big of a deal. I honestly thought he might find some use in Jottpad for sharing information with his wife while during the move to Austin. Obviously I was also trying to market Jottpad. If Dan liked the app and found it useful he might mention it on one of his 5by5 shows.

But, I have two issues with what I did.
1. As Dan pointed out putting Promo Codes in a public tweet made me look like an idiot.
2. I hastily composed this tweet - somebody in the middle of a move doesn’t need bothered with this sorta thing. I am in the middle of a move myself & the less you have to deal with the better.

Why is this seemingly simple thing still bothering me? Well I respect what Dan has done. I listen to a 5by5 show just about every day. I don’t want Dan thinking I’m a bone-head. And I don’t just want to blindly spam people with Jottpad. I don’t think I did that in this case but it could have come across that way.

So lesson learned. Don’t send quickly composed, not completely thought out tweets when promoting your app - you’ll look like a bone-head.

Posted
AuthorRichard Hochstetler
CategoriesUncategorized